Digital marketing refers to the use of online channels, tools, and strategies to promote products, services, or brands. It encompasses a wide range of tactics aimed at reaching a target audience, engaging them, and driving desired actions, such as purchases, sign-ups, or brand awareness. https://www.fiverr.com/categories/online-marketing
Key Components of Digital Marketing:
Search Engine Optimization (SEO):
Optimizing websites and content to rank higher in search engine results, increasing visibility and organic traffic.
Includes on-page SEO (content optimization), off-page SEO (backlinks), and technical SEO (site structure and speed).
Content Marketing:
Creating and distributing valuable, relevant, and consistent content to attract and engage a target audience.
Examples: Blog posts, videos, infographics, eBooks, and podcasts.
Social Media Marketing:
Promoting content, products, or services on platforms like Facebook, Instagram, LinkedIn, TikTok, and Twitter.
Includes organic posts and paid advertisements.