Hairit instantly eliminates the appearance of hair loss, baldness and hair thinning. It is 100% natural free of synthetic dyes, fillers, preservatives and other artificial chemical concoctions. Hairit is made up of natural Keratin Organic Protein and our hair is madp of that type of protein too. The product on application easily blends into your hair because of that Keratin protein and it will give you a Natural Look that no product can.