Description
Digital marketing training can equip you with skills essential for promoting products and services online, engaging with customers, and driving business growth. Here’s a structured approach to digital marketing training:
Foundation and Basics:
Introduction to Digital Marketing: Understand the scope of digital marketing, its importance, and how it integrates with traditional marketing strategies.
Website Basics: Learn about website essentials, user experience (UX), and the role of a website in digital marketing campaigns.
Search Engine Optimization (SEO): Explore SEO techniques to improve website visibility in search engine results pages (SERPs) through keyword research, on-page optimization, link building, and SEO analytics.
Content Marketing:
Content Strategy: Develop a content strategy encompassing blog posts, articles, videos, infographics, and other formats to attract and engage your target audience.
Social Media Marketing: Learn how to leverage platforms like Facebook, Instagram, Twitter, LinkedIn, and others for brand awareness, customer engagement, and lead generation.