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How hiring a PR agency will help your business growth

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Category : Other Services
Item Id : 51897
Published date : 25/06/2019
Viewed : 6 x
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Mumbai , Maharashtra , India

Every business must undertake a demand generation exercise for
its products or services. Demand generation includes the
following 4 types of impacts – Impact initiation, Impact
intensification, Impact extension and Impact retention. A well-
defined demand generation process should have components to
support all four types of impact.

The promotional tools available for these impacts include
advertising, publicity, sales promotion, and personal selling. Each
of these has its pros and cons. Whereas advertising and personal
selling are expensive and can lead to issues concerning
authenticity, there is little control over how publicity permeates
society – whatever be the result of each promotion, positive or
negative, it may not last even as long as each is ongoing.


Email - [email protected]
Contact no - 9990795002

URL - http://www.mediamantra.net

Media Mantra
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