E-commerce is an ever-evolving phenomena and India is a huge market. The latest game in the retail bag is Virtual Shopping, which gives customers access to a more immersive shopping experience and also provides the retailers and businesses an opportunity to connect with their consumers on a more personal level. Virtual Shopping Platforms have also emerged giving Indian shoppers more access to engage with their favourite brands with the help of Proxgy. With the convergence of live-streaming and e-commerce, Virtual Shopping is on its way to becoming the world's most favourite way to shop!