Brand Brief :Airtel Payments Bank is a differentiated bank devoted to Changing The Way India Banks by striving to create a benchmark in banking system by reimagining every process, product and service associated with banking keeping customer’s need at the core of every effort.

Campaign Brief : The APB( Airtel Payments Bank) is a finance product that mainly focuses on deep funnel events of App analytics, we optimize the campaigns on CKYC event optimization i.e, Basically creating an Account in Airtel Payments BankUser Journey Flow: Clicks> App install> Complete registration> CKYC Sign up ( Aadhar & other details)>Face recognition>KYC Details fetch>wallet transaction> Successful CKYC Account open

Target Geo : Pan India .

It is an offline campaign and reports will be shared twice a week