We are on a mission to change the way the apparel industry works, not only within India, but globally. Standard sizes and ubiquitous designs cannot be the norm. Your style should be personal to you. Every piece of clothing, especially made to fit you.

Each year, millions of tons of excess inventory fill landfills worldwide. Workers around the world are provided squalid working conditions and paid substandard wages. We are set to change that.

We combine the tailoring heritage of Mumbai with best in class machinery and automation, to deliver a world-class customer experience.